Brief:
Build awareness and highlight the three variants with aim to build meaningfulness and eventually improve brand power.
Rationale:
From boring commutes, classes, meetings, and homework
- Candies are the ultimate social lifter making those moments smoother and easier to bear. It carries exciting creamy-flavored sugar which releases a tinge of happiness.
No wonder, the pleasure we get from candies as children hardly goes away. Cadbury Candies varieties infuse joy and excitement that helps us come alive in every moment.
Brand Ideal: There’s a Cadbury Candy for every Moment -
Cadbury Candies infuses joy and excitement into everyday routine moments, thus enabling our TA enjoy everyday life.
